Digital Marketing | Email Marketing

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Email marketing is one of the most effective tactics for driving sales!

Quality communication with your prospects and customers can get you closer to that nirvana of people actually looking forward to your message.

[/fusion_text][fusion_separator style_type=”none” top_margin=”15″ bottom_margin=”40″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_tabs design=”classic” layout=”horizontal” justified=”yes” backgroundcolor=”#ffffff” inactivecolor=”#dddddd” bordercolor=”#000000″ class=”” id=””][fusion_tab title=”Data Collection” icon=”fa-users”]Email Signup Forms is one tool that can help you gather information about your target market. In addition, it can assist you in gathering relevant information about your audience. Some examples of relevant information might include title, company, and location. [/fusion_tab][fusion_tab title=”Marketing Message” icon=”fa-pencil”]Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.[/fusion_tab][fusion_tab title=”Email Design” icon=”fa-envelope”]

We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we are able to optimize your click-through-rates. The subject line is one of the most crucial elements.

[/fusion_tab][fusion_tab title=”Optimization” icon=”fa-cogs”]A A/B testing is one of the options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created to email best practices, as well as brand-specific data that allows us to create an email that is perfectly tailored to your customers.[/fusion_tab][fusion_tab title=”Measurement ” icon=”fa-pie-chart”]In order to make sure your email marketing campaigns are getting the best possible ROI, extensive tracking and measurement of results is required. We make sure that statistics like open rate, click-through-rate, and hard and soft bounce rate are all tracked and measured. We also measure what percentage of your overall traffic is leading to actual sales, so that you can see how much email marketing is helping your business to grow.[/fusion_tab][/fusion_tabs][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”#ffffff” background_image=”” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”1px” border_color=”#e5e4e4″ border_style=”solid” padding_top=”20px” padding_bottom=”20px” padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”#0166bf” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”2%” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][fusion_text]

Reasons Why Email Marketing is an Absolute Priority:

[/fusion_text][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_counters_box columns=”4″ color=”#ffffff” title_size=”” icon_size=”” icon_top=”” body_color=”#ffffff” body_size=”” border_color=”#ffffff” class=”” id=””][fusion_counter_box value=”95″ delimiter=”” unit=”%” unit_pos=”suffix” icon=”” direction=”up”]Consumers have an email account[/fusion_counter_box][fusion_counter_box value=”77″ delimiter=”” unit=”%” unit_pos=”suffix” icon=”” direction=”up”]Prefer email to receive promotional content[/fusion_counter_box][fusion_counter_box value=”66″ delimiter=”” unit=”%” unit_pos=”suffix” icon=”” direction=”up”]Gmails are opened on a mobile device[/fusion_counter_box][fusion_counter_box value=”27″ delimiter=”” unit=”%” unit_pos=”suffix” icon=”” direction=”up”]Of consumers want an increase in email marketing[/fusion_counter_box][/fusion_counters_box][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”#0c386a” background_image=”” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”#e5e4e4″ border_style=”solid” padding_top=”30px” padding_bottom=”35px” padding_left=”0px” padding_right=”0px” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text]

Email Marketing Strategies: Increases Your ROI

By treating email marketing as an engaging dialogue between yourself and your prospects,you can utilize email to accomplish your objectives and increase your online marketing ROI.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”#f8f8f8″ background_image=”http://theme-fusion.com/avadaxml/wp-content/uploads/2014/06/bkgd_bw2.jpg” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”1px” border_color=”#e5e4e4″ border_style=”” padding_top=”35px” padding_bottom=”15px” padding_left=”0px” padding_right=”0px” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_2″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”5%” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][fusion_text]

For every $1 spent, $44.25 is the average return on email marketing investment

FELCO Marketing’s #1 priority is you, the small business owner. We believe in our services and hold ourselves to the highest standards. We truly care about your digital marketing success as much as you do, which is why we offer  1:1  training so you can be in complete control over your digital marketing. In addition, we have three goals in mind when it comes building website traffic: impress visitors, create a seamless user experience, and generate more leads. You can count on us to take your digital marketing to the next level.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”#0c386a” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””/][fusion_imageframe lightbox=”yes” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”center” link=”” linktarget=”_self” animation_type=”fade” animation_direction=”up” animation_speed=”1″ hide_on_mobile=”no” class=”” id=””] FELCO Marketing WordPress Redesign[/fusion_imageframe][fusion_separator style_type=”none” top_margin=”20″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”” class=”” id=””/][fusion_imageframe lightbox=”yes” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”center” link=”” linktarget=”_self” animation_type=”fade” animation_direction=”up” animation_speed=”1″ hide_on_mobile=”no” class=”” id=””] Email Marketing[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”#0c386a” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”20″ padding_bottom=”20″ padding_left=”0″ padding_right=”0″ hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”#0166bf” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][fusion_button link=”https://www.facebook.com/interstateelectricandsolar/” color=”custom” size=”xlarge” type=”flat” shape=”round” target=”_blank” title=”” gradient_colors=”transparent|” gradient_hover_colors=”rgba(255, 255, 255, 0.15)|” accent_color=”#ffffff” accent_hover_color=”#ffffff” bevel_color=”” border_width=”2px” icon=”” icon_position=”left” icon_divider=”yes” modal=”” animation_type=”bounce” animation_direction=”up” animation_speed=”1″ alignment=”center” class=”” id=””]Sample Work[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]